“Power Perfect” EP
Client: Kings Kaleidoscope
Creative Direction, Photography & Visual Collaboration
Overview
Power Perfect is an EP exploring strength through humility—power expressed not through dominance, but through restraint, surrender, and grace. The creative goal was to translate that paradox into a visual identity that felt confident yet quiet, bold yet deeply human.
I collaborated closely with Chad Gardner to co-design the album cover and apparel, while leading photography, videography, and look book design to ensure a unified visual narrative across all touchpoints.
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The Idea
The concept centered on redefining power—moving away from spectacle and toward presence. Visually, this meant prioritizing clarity, simplicity, and intentional framing, allowing meaning to emerge through tone rather than excess.
The work asked a central question:
What does power look like when it’s perfectly restrained?
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Creative Direction
Together, we shaped a visual system that could live seamlessly across music, apparel, and editorial formats—ensuring that each element felt connected without becoming repetitive.
Direction included:
• Establishing a shared visual language for music and apparel
• Defining tone through composition, pacing, and materiality
• Aligning collaborative design decisions under a single concept
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Execution
Album Cover (Co-Design)
The album cover was co-designed to feel direct and resolved—stripped of unnecessary gesture. Typography, imagery, and layout were treated as equal elements, each carrying weight without overpowering the others.
Photography
Photography focused on presence and posture. Images were composed to feel grounded and intentional, reinforcing the EP’s themes of quiet confidence and inner strength.
Videography
Motion content emphasized pacing and atmosphere over narrative. The camera functioned as an observer rather than a performer, allowing stillness and restraint to lead.
Look Book Design
The look book was designed as an editorial extension of the EP—bridging music and apparel through sequencing, white space, and visual rhythm.
Apparel (Co-Design)
Apparel was co-designed as wearable expressions of the EP’s identity. Pieces were minimal, purposeful, and designed for longevity rather than trend alignment.
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Role
Creative Director / Photographer / Co-Designer
• Creative concept & visual strategy
• Co-design of album cover and apparel
• Photography & videography direction
• Look book design & layout
• Cross-disciplinary collaboration
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Outcome
Power Perfect emerged as a tightly unified creative expression—where music, imagery, and apparel felt inseparable. The project demonstrated how restraint, collaboration, and clarity can carry as much power as spectacle.