“Baptized Imagination”
Client: Kings Kaleidoscope
Creative Direction // Album Cover // Photography // Video // Film Direction // Graphic Design // Merch Design Visual World Building
Overview
Baptized Imagination is a studio album rooted in faith, creativity, and renewal. The goal was to build a visual world that matched the album’s emotional depth—one that felt intimate, human, and spiritually expansive rather than polished or performative.
I led the full creative direction for the project, shaping how the album lived visually across artwork, photography, film, and physical merchandise.
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The Idea
The creative concept centered on imagination as a sacred space—a place of rebirth, honesty, and vulnerability. The visual language needed to feel raw but intentional, expressive but restrained, allowing emotion and narrative to lead rather than spectacle.
Every creative decision was filtered through this question:
Does this feel truthful to the album’s spirit?
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Creative Direction
Developed the overarching visual thesis and guided the project from concept through execution, ensuring cohesion across all mediums.
Direction included:
• Defining the album’s visual tone and narrative framework
• Establishing a unified aesthetic across stills, motion, and design
• Translating abstract themes into tangible visuals
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Execution
Album Artwork
The cover art was designed to feel lived-in and contemplative—prioritizing mood, texture, and symbolism over literal representation. Photography and layout were treated as extensions of the music rather than decorative elements.
Photography
Photography was directed to capture honesty and restraint. Natural light, minimal staging, and emotional presence were emphasized to maintain intimacy and authenticity.
Film & Video
Motion pieces expanded the album’s world through pacing, silence, and atmosphere. Direction focused on feeling rather than performance, allowing space for reflection and narrative breath.
Graphic & Merch Design
Merchandise extended the album’s identity beyond the music designed as wearable artifacts rather than promotional items. Each piece functioned as a physical expression of the album’s themes.