COMPANY : REEBOK
LOCATION : SOUTH SIDE ATLANTA, CLAYTON COUNTY
I wanted to bring this project back home, the south side of Atlanta, Clayton County. Growing up and going to school here, there was not a lot of room or resources to grow in the arts. Even the basic classes, (math, science, etc.) though they were available were not very promising in this area. I was taught my weaknesses in all of these subjects, received failing grades, and never graduated. I let them decide my future with only making available a certain set of skills.
While in school, I realized early on that I would never make a living in any of the areas taught so I began to look very carefully and viewed my surroundings in detail. I was surrounded by a culture of music in the hallways, hip hop was alive and well during and between classes, style and fashion were the key to social education wether physically on someone or digging through the lost and found to get lucky and find some. It was then that I realized that there were totally different avenues in life, but the ones who remain in power fail to see them as equal to what they set as the standard.
The south side of Atlanta is filled with genius, extraordinary artists and visionaries. The ones who are recognized and the ones unseen. We are originals in our craft with very limited resources to fuel them and I will change that. Some of the greatest stories come from here but they fail to see because we cannot be seen.
I myself failed to see my own worth, but not by someone or something in this life that would determine it for me. I was a product of what influence was distributed to our area and what they wanted us to become. And now, the very place that I come from is the reason why I do what I do. The world will know who we are, our stories and how we are placed. They will know the brilliance of our culture.
-Forever South Side of Atlanta (ClayCo)