Photo shoot for “Neverland 2” album cover for ANDY MINEO // Art Direction: Kevin Hackett & myself // Creative Direction: Delgis Mustafa // Photography: myself // Design: Kevin Hackett
Design, branding, logo design, photography & video for the Holiday family’s brand “In Ferias”
Album cover photography for Jackie Hill Perry’s album “Blameless” / Press photography / Creative direction + Design Kevin Hackett
“m us eum / Living Is Proof”
Client: Citizens
Creative Direction / Album Cover + Packaging // Photography // Graphic Design // Merch Design // Logo + Branding // Video & Visual Identity
Overview
m us eum (LP) and Living Is Proof (EP) are projects centered on memory, presence, and lived experience. The creative goal was to build a visual system that felt archival yet alive—something that honored the past while existing firmly in the present.
I led the creative direction across both releases, ensuring a cohesive visual language that could live across physical formats, motion, and merchandise while maintaining conceptual depth.
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The Idea
The core concept treated the music as an exhibition of lived moments—songs as artifacts, emotions as preserved experiences. The visual language borrowed from museum and archival references, but stripped of institutional coldness, favoring humanity, imperfection, and intimacy.
The tension lived in the contrast:
curated, but personal
archived, but breathing
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Creative Direction
I developed the overarching visual and branding system for both projects, guiding how the music translated into imagery, packaging, and motion.
Direction included:
• Establishing a unified concept across LP and EP releases
• Defining visual rules for typography, layout, and imagery
• Creating continuity between physical, digital, and wearable formats
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Execution
Album Cover & Packaging
The album artwork and packaging were designed as tactile objects—meant to feel collected rather than consumed. Layouts referenced archival systems, spacing, and labeling, allowing restraint and negative space to carry meaning.
Photography
Photography focused on stillness and observation. Images were treated less as promotional portraits and more as documentation—capturing moments that felt quietly significant.
Graphic Design
Graphic systems were minimal and modular, allowing the identity to flex across formats while maintaining consistency. Typography and layout functioned as structural elements rather than decoration.
Logo & Branding
Branding elements were subtle and intentional—designed to support the narrative rather than dominate it. The identity acted as a framework that could hold evolving content without losing clarity.
Merch Design
Merchandise was approached as extension pieces—wearable artifacts tied to the album’s themes. Designs favored longevity and meaning over trend-driven graphics.
Video
Motion content expanded the concept through pacing and atmosphere, emphasizing tone and texture over performance. Video functioned as another room in the exhibition rather than a standalone asset.
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Role
Creative Director
• Concept development & visual strategy
• Album artwork & packaging direction
• Photography, video, and motion direction
• Graphic systems, logo, and brand identity
• Merchandise design & creative oversight
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Outcome
The result was a cohesive creative ecosystem across two releases—where music, design, film, and physical product felt unified by a single conceptual thread. m us eum and Living Is Proof functioned not just as records, but as curated bodies of work meant to be experienced, revisited, and lived with.
“Baptized Imagination”
Client: Kings Kaleidoscope
Creative Direction // Album Cover // Photography // Video // Film Direction // Graphic Design // Merch Design Visual World Building
Overview
Baptized Imagination is a studio album rooted in faith, creativity, and renewal. The goal was to build a visual world that matched the album’s emotional depth—one that felt intimate, human, and spiritually expansive rather than polished or performative.
I led the full creative direction for the project, shaping how the album lived visually across artwork, photography, film, and physical merchandise.
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The Idea
The creative concept centered on imagination as a sacred space—a place of rebirth, honesty, and vulnerability. The visual language needed to feel raw but intentional, expressive but restrained, allowing emotion and narrative to lead rather than spectacle.
Every creative decision was filtered through this question:
Does this feel truthful to the album’s spirit?
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Creative Direction
Developed the overarching visual thesis and guided the project from concept through execution, ensuring cohesion across all mediums.
Direction included:
• Defining the album’s visual tone and narrative framework
• Establishing a unified aesthetic across stills, motion, and design
• Translating abstract themes into tangible visuals
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Execution
Album Artwork
The cover art was designed to feel lived-in and contemplative—prioritizing mood, texture, and symbolism over literal representation. Photography and layout were treated as extensions of the music rather than decorative elements.
Photography
Photography was directed to capture honesty and restraint. Natural light, minimal staging, and emotional presence were emphasized to maintain intimacy and authenticity.
Film & Video
Motion pieces expanded the album’s world through pacing, silence, and atmosphere. Direction focused on feeling rather than performance, allowing space for reflection and narrative breath.
Graphic & Merch Design
Merchandise extended the album’s identity beyond the music designed as wearable artifacts rather than promotional items. Each piece functioned as a physical expression of the album’s themes.
Photo shoot for “NEW HOLLYWOOD” Album Cover & “KIDS” single cover for WHATUPRG // Art Direction: Kevin Hackett, WHATUPRG, myself // Creative Direction: WHATUPRG, Kevin Hackett, Cassandra Jolie // Photography: myself // Design: Kevin Hackett
“I Can’t Find the Edges of You”
Client: Citizens
Creative Direction // Album Cover Design + Packaging // Photography // Film Director // Stop Motion // Merch Design & Visual World Building
Overview
I Can’t Find the Edges of You is a studio album rooted in intimacy, surrender, and emotional depth. The creative challenge was to visualize something intentionally undefined—to build a world where form, movement, and texture felt fluid rather than fixed.
I led the creative direction across visual, physical, and motion formats, shaping a cohesive language that mirrored the album’s sense of closeness and emotional immersion.
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The Idea
The concept centered on limitlessness and vulnerability—the feeling of being unable to separate oneself from love, faith, or presence. Visually, this translated into softened boundaries, abstract movement, and imagery that resisted clarity or sharp definition.
The guiding principle was simple:
If it feels contained, it isn’t honest.
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Creative Direction
I developed the overarching creative vision and directed how the album’s themes translated across mediums, ensuring emotional consistency from still imagery to motion and physical artifacts.
Direction included:
• Defining a fluid visual system without rigid edges
• Establishing tone through motion, texture, and pacing
• Translating emotional abstraction into tangible design
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Execution
Album Cover & Packaging
The cover and packaging were designed as tactile expressions of intimacy—favoring softness, subtlety, and atmosphere. Layouts avoided hard structure, allowing imagery and space to feel unresolved and open-ended.
Photography
Photography was directed to feel close and immersive. Focus, framing, and light were used to dissolve distance, creating images that felt more sensed than observed.
Film Direction & Stop Motion
Film content expanded the album’s emotional language through movement and rhythm. Stop-motion techniques introduced fragility and imperfection, reinforcing the human presence within the work. Motion prioritized feeling over narrative clarity.
Merch Design
Merchandise extended the album’s visual identity into wearable form—designed as quiet statements rather than overt graphics. Each piece functioned as an extension of the album’s emotional atmosphere.
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Role
Creative Director / Film Director
• Concept & visual strategy
• Album cover design & packaging
• Photography direction
• Film & stop-motion direction
• Merchandise design & creative oversight
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Outcome
The project resulted in a cohesive visual and physical ecosystem that reflected the album’s emotional weight and openness. I Can’t Find the Edges of You lived beyond the music—existing as an immersive creative world that invited closeness, reflection, and repeated engagement.
— PRESS PHOTOGRAPHY IN STUDIO ON LOCATION FOR KINGS KALEIDOSCOPE // SEATTLE WASHINGTON
Merch design / Creative Direction / Photography for Lecrae’s Fall Winter 23 Merch - Videography Artimio Black
Press photography for artist LIMOBLAZE // Cam Kirk Studios Atlanta Georgia
PHOTO SHOOT FOR TRIP LEE’S “THE EPILOUGE” & “THE END” ALBUM // Atlanta Georgia
COVER DESIGN : KEVIN HACKETT
Photography for Tedashii’s “DOA” & “This Time Around 2” Album Cover / Press photography. Cover art by Kevin Hackett.
“Power Perfect” EP
Client: Kings Kaleidoscope
Creative Direction, Photography & Visual Collaboration
Overview
Power Perfect is an EP exploring strength through humility—power expressed not through dominance, but through restraint, surrender, and grace. The creative goal was to translate that paradox into a visual identity that felt confident yet quiet, bold yet deeply human.
I collaborated closely with Chad Gardner to co-design the album cover and apparel, while leading photography, videography, and look book design to ensure a unified visual narrative across all touchpoints.
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The Idea
The concept centered on redefining power—moving away from spectacle and toward presence. Visually, this meant prioritizing clarity, simplicity, and intentional framing, allowing meaning to emerge through tone rather than excess.
The work asked a central question:
What does power look like when it’s perfectly restrained?
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Creative Direction
Together, we shaped a visual system that could live seamlessly across music, apparel, and editorial formats—ensuring that each element felt connected without becoming repetitive.
Direction included:
• Establishing a shared visual language for music and apparel
• Defining tone through composition, pacing, and materiality
• Aligning collaborative design decisions under a single concept
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Execution
Album Cover (Co-Design)
The album cover was co-designed to feel direct and resolved—stripped of unnecessary gesture. Typography, imagery, and layout were treated as equal elements, each carrying weight without overpowering the others.
Photography
Photography focused on presence and posture. Images were composed to feel grounded and intentional, reinforcing the EP’s themes of quiet confidence and inner strength.
Videography
Motion content emphasized pacing and atmosphere over narrative. The camera functioned as an observer rather than a performer, allowing stillness and restraint to lead.
Look Book Design
The look book was designed as an editorial extension of the EP—bridging music and apparel through sequencing, white space, and visual rhythm.
Apparel (Co-Design)
Apparel was co-designed as wearable expressions of the EP’s identity. Pieces were minimal, purposeful, and designed for longevity rather than trend alignment.
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Role
Creative Director / Photographer / Co-Designer
• Creative concept & visual strategy
• Co-design of album cover and apparel
• Photography & videography direction
• Look book design & layout
• Cross-disciplinary collaboration
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Outcome
Power Perfect emerged as a tightly unified creative expression—where music, imagery, and apparel felt inseparable. The project demonstrated how restraint, collaboration, and clarity can carry as much power as spectacle.
“The Joy of Being” LP
Client: Citizens
Creative Direction / Vinyl & Book Design/ Apparel Design / Photography / Editorial World building
Overview
The Joy of Being is an LP centered on presence, simplicity, and spiritual grounding. The creative challenge was to visualize joy without exaggeration—to communicate depth, calm, and gratitude through design that felt lived-in rather than performative.
I led the creative direction across album, book, apparel, and photography, building an editorial world that allowed the music’s themes to breathe across multiple formats.
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The Idea
The concept treated joy as a state of being, not a moment of celebration. Visually, this meant restraint, softness, and clarity—allowing space, texture, and pacing to carry emotional weight.
The guiding belief was clear:
Joy doesn’t need to announce itself.
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Creative Direction
I developed the overarching creative vision and editorial framework, ensuring cohesion across print, photography, and wearable expressions of the album.
Direction included:
• Establishing a calm, minimal visual language
• Translating spiritual and emotional themes into tactile form
• Creating continuity between music, book, and apparel
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Execution
Album & Book Design
The album and accompanying book were designed as companion objects—meant to be held, revisited, and lived with. Layouts favored generous spacing, quiet typography, and intentional sequencing, allowing reflection to guide the experience.
Photography
Photography focused on stillness and honesty. Images were directed to feel unforced and present, capturing moments of calm rather than performance.
Apparel Design
Apparel functioned as an extension of the album’s ethos—minimal, wearable pieces designed to feel timeless and personal rather than promotional.
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Role
Creative Director
• Concept & visual strategy
• Album and book design
• Photography direction
• Apparel design & creative oversight
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Outcome
The Joy of Being became a cohesive creative ecosystem—where music, print, imagery, and apparel aligned under a single, quiet philosophy. The project invited listeners not just to hear the album, but to inhabit it.
— GRAPHIC DESIGN / TOUR PHOTOGRAPHY / LOOKBOOK / MOTION GRAPHICS / VIDEOGRAPHY FOR KINGS KALEIDOSCOPE’S “ZEAL” LP
Client: NHIM Apparel
Creative Direction & Brand Identity /Creative Director / Lead Designer / Photography / Video
Overview
NHIM Apparel is a brand rooted in intentional design and cultural clarity. The objective was to build a visual identity that felt considered and cohesive—one that could scale across product, imagery, and motion without losing its point of view.
I served as Creative Director and Lead Designer, guiding the brand’s visual language while directing photography and video to ensure consistency across all touchpoints.
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The Idea
The creative concept centered on discipline and restraint—allowing form, material, and composition to speak louder than excess. The brand needed to feel confident without being loud, and modern without chasing trend.
The guiding question throughout the process was:
What does clarity look like when it’s sustained over time?
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Creative Direction
I established the brand’s creative foundation and led its visual execution, ensuring that every expression—from product design to content—felt aligned and intentional.
Direction included:
• Defining the brand’s visual philosophy and tone
• Creating scalable systems for apparel and content
• Translating brand values into imagery and motion
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Execution
Lead Design & Apparel
As Lead Designer, I developed apparel concepts with an emphasis on silhouette, material, and longevity. Designs were created to feel timeless and wearable, prioritizing function and identity over trend.
Photography
Photography was directed to reinforce the brand’s clarity and confidence. Composition, lighting, and styling were intentionally restrained—allowing product and posture to carry the narrative.
Video
Video content expanded the brand’s world through pacing and atmosphere. Motion was used to communicate texture, movement, and presence rather than overt storytelling, supporting the brand’s understated identity.
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Role
Creative Director / Lead Designer
• Brand vision & creative strategy
• Apparel design & product direction
• Photography & video direction
• Visual system development & oversight
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Outcome
NHIM Apparel emerged with a cohesive and adaptable visual identity—one capable of evolving while remaining grounded in its core philosophy. The result was a brand ecosystem where apparel, imagery, and motion worked together to communicate clarity, confidence, and purpose.
